WHO WE ARE

Built on the job site. Sold factory direct.

Factory Direct LED started on the job site. Terry Wolfer spent 30 years in lighting and integration, and Lighting Leaf began inside his own integration company as the fix for products that looked good on paper and failed in the field.

Today Factory Direct LED is the company behind Lighting Leaf. We sell only to professionals: low-voltage integrators, installers, and electrical contractors. Eight-plus years of exclusive factory relationships give us direct access to engineering and production, and every dealer has one point of contact: us.

The model is simple. We keep the structure lean, make product and pricing decisions directly, and ship through a dedicated fulfillment partner. Most of a typical price covers a company’s overhead. Ours covers the product. The savings come out of overhead, never out of the spec, and the support still comes from people who have worked a ladder.

Pay for the product, not the overhead.

How we work

1
The Ladder Rule
If it isn’t easy to install, it doesn’t make the cut.
2
Built to stay done
We design for reliability so the job doesn’t come back.
3
Honest specs
Real performance numbers, no inflated claims.
4
Real value
Professional-grade product at pricing that respects your margin. We set no MSRP.
5
Peer-to-peer support
When you call, you reach someone who has done the work.
Lighting Leaf is sold only through the professional channel, never through retail or online marketplaces.
Pay for the product, not the overhead.

Become a Dealer